ABOUT PURE AVVA
Modern Botanical Skincare
Designed with restraint. Guided by intention.​​
​
Pure Avva is a skincare brand built on the belief that the skin thrives when it is respected, not overloaded.​
​
Born from personal experience and refined through intentional formulation, PURE AVVA creates botanical skincare that works with the skin’s natural balance — not against it.
OUR ORIGIN
PURE AVVA began in London, where our founder started crafting simple, purposeful formulas in her own home. Frustrated by products that promised transformation but delivered irritation or imbalance, she set out to create skincare that feels intelligent and harmonious.
​
Each formula is small-batch, handcrafted, and born from a desire for clarity over complexity — fewer ingredients, each chosen for their distinct botanical integrity and antioxidant support.
WHAT WE BELIEVE
Botanical Intelligence, Not Excess
We focus on botanicals with a history of supporting skin comfort and resilience — not fleeting trends. Ingredients like prickly pear and other Mediterranean-inspired botanicals are selected for how they fit with skin biology, not how loud they sound.
Minimal by Design
Our formulations are intentionally minimal — clear, purposeful, and free from fillers, synthetics, and hormone disruptors. This restraint allows the skin’s natural processes to be supported, not interrupted.
Skin in Times of Change
We believe skincare should be responsive — adaptive to moments when skin feels more vulnerable, sensitive, or imbalanced due to stress, environment, or the life stages of everyday living.
Made with Responsibility
Every product is CPSR-assessed and legally registered, handcrafted in London with a careful eye for both quality and ethical integrity.
FOR THE MINDFUL
PURE AVVA is for those who see skincare as part of a thoughtful life — not a checklist of promises. Our products are for people who value clarity over clutter, botanical precision over noise, and intentional skincare over over-formulated solutions.
​
Here, less isn’t just enough — it’s purposeful.